9 – THE SING ERA

Sing EraPopular music in this century has been overwhelmingly dominated by the voice, yet during the big band era, vocals were momentarily eclipsed by instrumental dance music. However, in the mid 1940's, a series of events triggered the return of the vocalist in popularity.

From Aug. 1, 1942 until Sept. 18, 1943, The American Federation Of Musicians went on strike in a dispute over royalties. Another ban on recording in 1948 forced artists to sing a cappella on the radio since musicians could not perform live. Many artists recorded out of the country. Vocals once again began to dominate the airwaves. Stations were dependent on recordings and the public became accustomed to hearing vocals on a regular basis. After more than ten years of being saturated with instrumentals, the public had wearied of the trend. Consequently, much more emphasis was placed on lyric content and vocalists. In the studios and on the air, smaller backing combos were utilized, proving to be considerably cheaper than large orchestras. Thus, several other music forms such as country and early R&B started to gain significant ground. Electronic instrumentation was also coming into its own.

In December, 1946, eight of America's most popular bands including Benny Goodman and Tommy Dorsey disbanded. The Swing Era had given way to The Sing Era. This was the ten year period preceding rock and roll when the vocalist was truly king. Smooth, easy listening ballads featuring string arrangements became the main fare of the day. Also, sugary novelty songs not unlike those of the 1920's were all the rage. The career of a new young singing idol called Frank Sinatra had exploded and the new record buying public was the bobbysoxer. The age of the pop star had begun.

YOUR HIT PARADE

The biggest indication of a song's commercial success was its all-important position on CBS radio's "Your Hit Parade." The weekly Saturday evening program began broadcasting on April 20, 1935. It later moved to television in 1950. The show featured a handful of regulars, the most memorable being the TV company consisting of Roy "Snooky" Lanson, Dorothy Collins, Gisele MacKenzie and Russell Arms. Each week, the top ten hits would be counted down from #10 to #1, each presented in a creative setting and performed by the regulars.

By the late 1950's, as rock and roll began to take over, it became increasingly difficult for these Sing Era vocalists to do justice to the new material. Audiences generally associated certain songs with specific artists and they just did not sound believable when executed by non rockers. Also many of the new hits were black in origin, tending to sound quite ludicrous presented in the usual fashion. The show, originally a tremendously entertaining idea, had become totally uncool. Technically, The Sing Era came to an end when Elvis Presley burst upon the scene and the last broadcast of "Your Hit Parade" on April 24, 1959 was the final nail in the coffin.

Although the careers of many artists went down the drain with the emergence of rock and roll, several great vocalists managed to weather The Rock Era relatively unscathed, some taking their artistry into nightclubs, film or television. The following list of performers is representative of some of the finest in 20th century pop vocals.

MALE VOCALISTS OF THE SING ERA

BING CROSBY

FRANK SINATRA

VAUGHN MONROE

TONY BENNETT

NAT KING COLE

FRANKIE LAINE

PERRY COMO

TONY MARTIN

JOHNNIE RAY

GUY MITCHELL

DEAN MARTIN

MARIO LANZA

AL MARTINO

EDDIE FISHER

VIC DAMONE

FEMALE VOCALISTS OF THE SING ERA

DINAH SHORE

JO STAFFORD

DORIS DAY

PATTI PAGE

ELLA MAE MORSE

KAY STARR

ROSEMARY CLOONEY

GALE STORM

GEORGIA GIBBS

TERESA BREWER

JONI JAMES

JAYE P. MORGAN

JANE MORGAN

MARGARET WHITING

A SELECTED LISTING OF RECORDINGS BY OTHER SING ERA FEMALES

THE GROUPS & DUOS OF THE SING ERA

THE FOUR ACES

THE McGUIRE SISTERS

THE AMES BROTHERS

THE CHORDETTES

THE GAYLORDS

LES PAUL & MARY FORD

LOUIS PRIMA & KEELY SMITH

ALSO SEE

BIBLIOGRAPHY