16 – RHYTHM AND BLUES

Rhythm and BluesAround 1945, the term "rhythm and blues" began to surface. Currently, R&B encapsulates practically all modern black music styles but it was originally applied to the black electric pre-rock and roll styles of the late 1940's and the 1950's. The origin of rhythm and blues was the fusion of blues and boogie but as the new black music styles became urbanized, the addition of electric instruments gave it a more defined edge. R&B was profoundly different from the sugary white pop dominating the airwaves. Its volume had increased dramatically and the resulting sounds were brash, urgent and above all - earthy. Lyrically, it was extremely personal and at times - downright sexual. Vocally, it combined uncouth blues shouting with the preachy passionate techniques utilized in gospel music. Once again, the call and response formula was common. Simply put - it was gospel with spicy blues lyrics served over a driving heavy beat. R&B was definitely the most aggressive black music to date.

R&B record companies began appearing in most of the major cities in order to accommodate the new record buying public. The majority were small independents - black owned and operated. Their markets were local and their businesses operated out of back rooms, garages, basements and sometimes from the back seats of cars. Since there was little or no overhead, a failed record meant the loss of a few hundred dollars. Mainstream record companies would have had to risk thousands. Consequently, these smaller outfits were able to promote and experiment with newer, more radical styles. Independent labels could afford to listen to and audition more varied artists. They were more likely to take the chance of signing a performer who previously would not even have been considered.

The new crop of labels included Chess out of Chicago, Speciality in Los Angeles and Bluebird, a subsidiary of RCA in New York City. In Oct., 1947, Atlantic Records, the most adventurous new R&B label was founded in New York City by the Turkish ambassador's sons Ahmet and Nesuhi Ertegun and producer Jerry Wexler. The prime objective was to record black music to be sold specifically to black consumers. The term "race music" had finally been eliminated yet bigtime advertisers had absolutely no idea what to call the new sounds. Jerry Wexler apparently suggested using the moniker "rhythm and blues" and it caught on.

Record companies sent their talent scouts into the smaller communities, enlisting interesting locally prominent acts. There was a fascinating range of material virtually unknown outside the areas of its origin. Each city had its own heroes but Chicago remained a mecca for all.

On Oct. 24, 1942, Billboard Magazine debuted its first black oriented music chart, "The Harlem Hit Parade." It was later renamed the "Rhythm & Blues" chart on June 25, 1949. The predominant record buying public was the white teenage female. Often, black artists seemed threatening to her because of the blatant sexual overtones in their music. That at least was the opinion of most white record company executives. At the time, segregation was at its peak and a great number of white parents preferred that black music be kept in black factions, often noting the explicit lyrics in current black music (e.g. "Keep on churnin' till the butter comes" - Wynonie Harris).

By the early 1950's, while black teens were becoming more refined, white teens were becoming more adventurous in their dress and attitude. They began searching for a gutsier, more earthy music which they found simply by tuning into the black radio stations.

R&B artists signed to record labels, never expecting much compensation. Royalties were generally unheard of and the companies raked in the money. Often, a major act might be given a car or some other gift but there was no way for the artist to keep track of sales. They were sent out to promote their records in a never ending series of one-nighters, playing small clubs, county halls, barns and warehouses. The shows usually began as "black folks' nights" and if whites wanted to attend, they were roped off in a specific area of the hall. Many times, because of the music, barriers came down and the races mixed.

Competition for the R&B music market became fierce when white radio disc jockeys realized that if they didn't start programming it, they would soon lose a large percentage of their listeners. The most revolutionary DJ was Alan Freed.

ATLANTIC RECORDS

ALAN FREED

COVER ARTISTS

Most large record companies either lacked the nerve to promote black artists or just didn't want to take the financial risk. Instead, they often packaged dreary imitations using established white stars who later came to be known as cover artists. The majority of the recordings were pale shadows of the originals. It was the same old story of blacks creating the music and whites reaping the benefits. Along the way, the music was disinfected and made safe for white ears. The original artists were obviously hindered from receiving both the acclaim and financial returns they deserved. Black performers were justifiably disgusted.

Sometimes however, the covers managed to create a hunger for the real thing. White balladeer Pat Boone covered Fats Domino's "Ain't That A Shame" and Little Richard's "Tutti-Frutti" - both with very humourous results. Georgia Gibbs covered Etta James' "Roll With Me Henry," whitewashing it to an antiseptic "Dance With Me Henry." It must have been as equally embarrassing for the cover artists to take part in such out and out thievery. In retrospect, the originals stand clearly as classics while the covers are now merely novelty recordings.

DOO-WOP

Doo-wop was an all-encompassing term applied to vocal groups using a style which featured nonsensical sounds to back up the lead singer. It was originally a black style, later adopted by white acts. Doo-wop was one of the most interesting examples of the call and response formula. Many purists seem to consider this style to be the epitome of R&B at its best. Writer Mort Shuman called it "tenement music" since it basically originated on street corners and backyards - sung a cappella. Later, when the style was taken to the stage, vocal groups developed elaborate choreography to showcase each song.

The doo-wop groups who perfected the genre owed much to vintage vocal groups such as The Mills Brothers and The Ink Spots. Their phrasing, intonation and close harmony served as a pattern for the later acts. In fact, The Mills Brothers perfected the idea of using the voice to imitate musical instruments as a backdrop for the lead vocal in the 1920's and The Ink Spots developed a unique style centered around bass vocalist Hoppy Jones who recited the lyrics while the high falsetto vocals of Bill Kenny carried the melody. They influenced a whole crop of imitators such as The Ravens, The Five Royales and The Spaniels. However, although these pioneer acts were an influence of sorts, the black street corner singing groups were decidedly oceans apart from their predecessors. Doo-wop was definitely more gritty.

DJ Alan Freed was the original connoisseur of doo-wop, promoting it with a passion. As it increased in popularity, certain fads emerged. There were groups named after birds, insects, animals and cars. For some strange reason, the "bird" groups (e.g. The Crows, The Penguins and The Flamingos) emerged as the most popular, remaining so years after with record collectors.

Later, Italo-American vocal groups adapted doo-wop to their sound, each injecting it with their own individual flavour (see American Rock And Pop Of The Sixties - Italo Rock). In the late 1950's, the doo-wop craze waned briefly. Then, during rock's transitional period, a neo doo-wop revival (1960-1962) developed on the East Coast with the emergence of groups such as The Edsels, The Capris, The Regents and The Marcels. Also, the doo-wop style influenced various other 1960's rock acts such as Jan And Dean and The Beach Boys. However, the onslaught of The British Invasion and hard rock put an end to the popularity of doo-wop proper.

PIONEER R&B VOCAL GROUPS

SONNY TIL & THE ORIOLES

BILLY WARD & THE DOMINOES

THE DRIFTERS

THE CLOVERS

THE ROBINS/THE COASTERS

THE CROWS

THE CADILLACS

THE CHORDS

THE MOONGLOWS

THE PLATTERS

HANK BALLARD & THE MIDNIGHTERS

FRANKIE LYMON & THE TEENAGERS

LITTLE ANTHONY & THE IMPERIALS

A SELECTED LISTING OF OTHER RECORDINGS BY R&B VOCAL GROUPS

THE APOLLO THEATRE

Probably the most important venue ever in the history of African-American music, the world famous Apollo has featured almost every major black artist from Bessie Smith to James Brown. Built in 1913 as Hurtig & Seamon's New Burlesque Theatre, the two balconied venue with seating for two thousand was originally a white vaudeville house. In 1935, when the neighbourhood had become predominantly black, Frank Shiffman and Leo Brecher turned the theatre into a showcase for black talent.

The Apollo was famous for its Amateur Nights and its highly critical audiences. Situated at 253 W. 125th St., New York City, the theatre was instrumental in furthering the careers of the great many R&B pioneers who burst upon the scene in the early 1950's.

In the late 1970's, The Apollo was closed down, re-opening in the 1980's and continuing to flourish as "the" temple of modern black music. On June 29, 1983, the building was designated a New York landmark.

PIONEER MALE R&B ARTISTS

LOUIS JORDAN

WYNONIE HARRIS

ROY BROWN

BULL MOOSE JACKSON

BIG JOE TURNER

RAY CHARLES

CHARLES BROWN

JAMES BROWN

CLYDE McPHATTER

CHUCK WILLIS

BOBBY "BLUE" BLAND

A SELECTED LISTING OF OTHER RECORDINGS BY MALE R&B ARTISTS

PIONEER FEMALE R&B ARTISTS

RUTH BROWN

LaVERN BAKER

ETTA JAMES

BIG MAYBELLE

BIG MAMA THORNTON

FAYE ADAMS

ESTHER PHILLIPS

TITANS OF R&B - FATHERS OF ROCK AND ROLL

FATS DOMINO

CHUCK BERRY

LITTLE RICHARD

BO DIDDLEY

R&B IN TRANSITION

By the mid 1950's, R&B had blended with hillbilly music and western swing, giving birth to rock and roll. Later, R&B itself began splintering into several new factions including the more gospel oriented style called soul, the satin smooth commercial sounds of Motown, and in the years to follow, disco, funk, hip hop and rap.

Black music strived to become increasingly more black as the century progressed and by the late 1980's, the effect was astonishingly tribal, coming full circle back to its African roots. The black community was flaunting a new found pride in the strength and purity of its music.

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